Kookaburras, Hockeyroos cruise with Holland America Line

The lure of associating with Australia’s flagship national hockey teams has been further enhanced by the announcement of a new partnership with cruise company Holland America Line.

The leading premium cruise line with a fleet of 11 ships that sail to all continents, Holland America Line has become the exclusive cruise line and Official Partner of Hockey Australia and a Major Supporting Partner of the Kookaburras and Hockeyroos.

This commitment will open up new awareness for cruising and the appeal of Holland America Line among fans and players of hockey. The Holland America Line logo will feature prominently on the side panels of the Kookaburras and Hockeyroos playing shirts amid a range of other partner benefits.

Hockey Australia CEO David Pryles said securing a company of Holland America Line’s calibre and reputation was a significant coup.

“Similarly to Holland America Line, hockey in Australia has a proud and successful history built on excellence,” said Pryles.

“We are delighted to welcome Holland America Line into our suite of corporate partners and to have them aligned with our iconic national teams.”

“The Kookaburras and Hockeyroos travel to many parts of the world to compete, and with hockey being such a popular global sport, we look forward to helping grow the awareness of Holland America Line and its range of destinations and international routes.”

For Holland America Line, the partnership with Hockey Australia stems from an eagerness to increase their brand awareness and align with hockey as a trusted brand.

“We are extremely proud of our rich Dutch history at Holland America Line which began 150 years ago. Our partnership with the Kookaburras and Hockeyroos is a further extension of this, with hockey being one of the most competitive and widely played games in the Netherlands,” said Ryan Taibel, VP of sales and marketing at Holland America Line Australia.

“At Holland America Line, we are excited to partner with these elite hockey teams and athletes and support them as they compete across the globe flying the Australian flag. We look forward to sharing in their ongoing successes as they help us in raising awareness for Holland America Line as one of the world’s great cruise companies.”

As part of the agreement, Holland America Line also will provide exclusive offers to the Australian hockey community and experiences on board the two ships, Westerdam and Noordam, which are based in Australia over the local cruise season from November through March.

About Holland America Line
Holland America Line’s mantra is that travel has the power to change the world, with a purpose of making the world a better place through opening minds, building connections, and inspiring a shared humanity. For 150 years, Holland America Line has been a recognized leader in cruising. The fleet of 11 modern classic ships offers more than 500 sailings a year visiting all seven continents. Holland America Line is proud of its environmental program. The company earned its initial ISO 14001 certification (the internationally recognized standard for environmental management) in June 2006. As part of Holland America Line’s collective social responsibility, the company, employees, and guests have joined together to give back to communities and organisations around the world – sharing time and resources to make a positive difference.