Hockeyroos secure APM as Major Partner

The Hockeyroos have had a significant off-field victory with highly respected global human services provider APM teaming up as the team’s new ‘front of shirt’ partner.

With a primary purpose to ‘enable better lives’, APM has signed a 3-year term as the Hockeyroos Major Partner, Official Partner of the Kookaburras, and Hockey Australia’s Exclusive Category Partner - Disability Service Provider.

The partnership will see an increase in all-ability hockey sessions, particularly pre-international hockey matches in Australia, along with fast-tracking Hockey Australia’s inclusive hockey program footprint.

The announcement is a massive coup for Australia’s national women’s hockey team ahead of next month’s FIH Women’s World Cup.

“Securing a company of APM’s calibre and reputation is an outstanding result for the Hockeyroos, Kookaburras and hockey in Australia,” said HA CEO David Pryles.

“APM’s purpose, values and what they stand for strongly aligns with Hockey Australia’s values so we are delighted to have the APM team on board with us.”

“APM is making a positive impact to many people in Australia and around the world and are about inspiring excellence and empowering people to realise their ambitions and aspirations.”

“We as Hockey Australia, the Hockeyroos and Kookaburras look forward to proudly promoting and raising awareness of this impact and the APM brand.”

“APM’s commitment and support of our national teams will substantially contribute to the Hockeyroos and Kookaburras’ continual mission of becoming the world’s best hockey teams.”

Starting out as a small team in Perth in 1994 courtesy of Founder Megan Wynne, APM has grown to become an international human services provider with more than 9,500 team members and 1,000 locations across Australia, New Zealand, United Kingdom, Europe, North America, and Asia.

Group Chief Executive Officer Michael Anghie said APM was pleased to get behind the team as they prepare for the FIH Women’s World Cup.

“APM is very proud to partner with the Hockeyroos, Australian hockey and to support all-abilities hockey and the inclusive hockey program,” Mr Anghie said.

“Sport inspires and brings people together as participants and supporters, and the Hockeyroos through their success and player engagement within the community play an important role in supporting inclusion.”

Since 1994, APM has supported greater diversity and inclusiveness across the community through its core businesses, including getting people with disability into sustainable jobs and the long term unemployed off welfare.

“The Hockeyroos are great role models for all Australians, and we look forward to following their success,” Mr Anghie said.

For the FIH Hockey Women’s World Cup 2022, which starts on 1 July, the logo emblazoned on the front of the Hockeyroos shirt will feature APM Ingeus.

Ingeus is a leading international provider of government sponsored employment programs and people-based services that was APM acquired in 2018.

ABOUT APM
APM started in 1994 as a small team in Perth looking to provide better vocational rehabilitation for injured workers so they could recover their health and stay in their jobs. The organisation is now an international human services provider. APM’s services focus on enhancing an individual’s employability, health and wellbeing, and social and economic participation in their community. APM takes great pride in empowering people to realise their ambitions and aspirations through sustainable employment, independence, better health and wellbeing, and increased social participation. Each year, APM supports more than 1 million people of all ages to live a better quality of life. More information on APM.