Craig Roberts (Director)

Qualifications: B.Eng. (Chem) (Hons), Grad.Dip. (Journalism)

Tenure: Australia Director since 19 November 2022

Experience: Craig has over 20 years’ experience in strategy, media, digital, and sports. He commenced his career as a strategy consultant with Booz Allen Hamilton in Australia and The Netherlands before returning to study journalism and working as a business journalist at Fairfax. He was General Manager at digital media start-up Business Spectator, then helped establish AFL Media, the in-house digital and video production house at the Australian Football League. More recently he was Head of Strategy, Insights, Data & Analytics at sports strategy and marketing agency Gemba, and now advises businesses in the sports and media sector on commercial growth and strategy. He played hockey for more than a decade in Ballarat and Melbourne and now coaches his daughter’s junior hockey team at Essendon Hockey Club.