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CRAIG ROBERTS, DIRECTOR

Qualifications B.Eng. (Chem), Grad.Dip. (Journalism)
Tenure Hockey Australia Director for over two years.
Experience

Craig has over 20 years’ experience in strategy, media, digital, and sports.

He commenced his career as a strategy consultant with Booz Allen Hamilton in Australia and The Netherlands before returning to study journalism and working as a business journalist at Fairfax.

He was General Manager at digital media start-up Business Spectator, then helped establish AFL Media, the in-house digital and video production house at the Australian Football League.

More recently he was Head of Strategy, Insights, Data & Analytics at sports strategy and marketing agency Gemba, and now advises businesses in the sports and media sector on commercial growth and strategy. He played hockey for more than a decade in Ballarat and Melbourne.

Other Responsibilities
  • Member of the Hockey Australia Finance, Audit & Risk Committee
  • Member of the Hockey Australia Integrity & Governance Committee